Gyros Factory Co. came to us as a name and a recipe. We built everything around it — the identity, the packaging, the photography, the film and the website — then stayed on to run the marketing month to month.
An identity with its own mythology.
Greek food is a crowded shelf, so we gave Gyros Factory a world rather than a logo. A bearded god hoisting a gyros, framed in a meander key and stamped onto everything: cobalt and white, a Spartan helmet, an amphora, a FRESH & TASTY seal. The line — one bite, eternal glory — does the heavy lifting. It runs across wrap paper, stickers, cups and staff tees, so the packaging sells the brand long after the food is gone.
Food that sells before the first bite.
A full photo and video shoot gave the brand a year of content in a few days: the product shot properly, styled flat lays, and lifestyle film of people eating it in the street with the wrap in frame. Every asset was cut for where it runs — stills for the site and print, vertical video for Reels and TikTok, and stills pulled from the film so the grid and the menu never drift apart.
A website, then the steady drumbeat.
The site was designed around the product: the menu up front, the story underneath, and ordering never more than a tap away. Since launch we've run the brand on the Essential plan — social content, paid social and review management handled every month, using the library the shoot produced rather than starting from an empty grid each week.