Milam London makes sofa throws and home textiles that deserve better than a postcode-sized audience. Branding gave the label its identity; the Performance plan turned it into an e-commerce engine.
A brand with texture.
The Branding project rebuilt Milam's identity from the label up — logo, guidelines and the packaging details that make an unboxing feel like a purchase worth repeating.
A store built for conversion.
We replatformed the store and manage it continuously — product pages designed around the fabric, checkout friction removed, and every product shot in real living spaces so customers see the home they want.
Performance that compounds.
We run Milam's Amazon advertising as a full trading operation — hundreds of campaigns tested across the range this summer, budgets moved daily to the winners — alongside the email flows that bring customers back. The result: every £1 of ad spend returns £5 in sales, with 2,935 orders in July and August alone.