Work  /  SmileSpark

SmileSpark is a modern dental practice in Greenwich with growth ambitions to match its fit-out. On our Performance plan, we run the whole patient-acquisition engine — website, paid campaigns and CRM — as one measured system.

Dental Practice — Greenwich Web · Ads · CRM Performance package
SmileSpark Dental Practice reception in Greenwich
Chart: 19,965 website visits in August, up 114% on July; composite bonding was the most-viewed page with 10,356 views
01 The work

A website built to convert.

We designed and built smilespark.co.uk around one job: turning visitors into booked appointments. Clear treatment pages, trust signals where they matter, and a booking journey that works as well on a phone as it does at a desk — with ongoing management so it never goes stale.

Chart: 14p average cost per click across £2,999.59 of Meta ad spend; Composite Bonding led with 7,087 clicks
02 The work

Ads that bring the right patients.

We plan and manage the paid campaigns on both Google and Meta — from high-intent searches to treatment-led social campaigns. Budgets follow what performs, reviewed continuously, reported monthly in plain English.

Chart: 57.1% of enquiries convert to appointments; August funnel from 301,071 reached to 19,965 site visits
03 The work

A CRM that never loses a lead.

Every enquiry lands in Sonat CRM — captured, tracked and followed through the pipeline from first click to confirmed appointment. That visibility is how we know the numbers, and how we keep improving them: right now, 57.1% of enquiries convert.

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Enquiry conversion rate
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Website visits — August
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Ad reach — August
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Average cost per click

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